Case Study
Stronger Renewals
and a Steady 6 Calls Weekly
  • In just 3 months
  • A steady 6 calls a week
  • 6 workshops run
Ranking in brieff
Advanced Web Raking stands as a leading platform for SEO managers, backed by more than two decades of proven excellence and trusted by 24,000 users across 170 countries.
  • What we did
    B2B client acquisition engine
  • The sector
    SEO, SAAS
  • Home base
    Dolj, Romania
  • Team size
    11-50
The problems
  • Winning Deals on Demo Calls
    Although their demo calls were engaging and thorough, turning those interactions into completed sales proved difficult, exposing a critical gap between presenting the product and securing customer commitment.
  • Not Enough Qualified Leads
    Generating enough highly qualified leads - the fuel for a robust, consistent sales pipeline - was a major hurdle for Advanced Web Ranking.
  • Targeting Current Users of SEO Tools
    Winning the attention of people already using SEO tools is uniquely difficult, since it means persuading them to leave familiar solutions behind and try new, potentially stronger alternatives.
  • A Fiercely Competitive Market
    In the fiercely contested SEO space, standing out is a tall order, with countless players fighting for client acquisition and visibility in an overcrowded market.
How we fixed it
  • A/B Testing Sequences with Different Subject Lines and Value Props
    Running A/B tests on email sequences with differing subjects and value propositions enabled precise fine-tuning of outreach strategies and drove stronger engagement rates.
  • Refining Datasets and Sequences Through Close Collaboration
    Working hand in hand with AWR to shape sequences and datasets around their distinctive SEO insights raised the impact and relevance of the email campaigns.
  • Launched 8 ICPs
    Building and launching eight separate ICPs spanning diverse industries (real estate, edtech, design, hospitality, telecommunications, etc) plus former&current customers made it possible to address specific market needs with far greater precision.
  • Approached 66,000 Prospects
    Reaching out to 66,000 prospects - among them CMOs, SEO managers, and small-company founders in decision-making roles - meaningfully expanded the pool of potential customers we could address.
  • Conducted 6 Workshops
    Six dedicated workshops covering topics like landing pages, offers, ICP/VP development, nurturing strategies, and sales techniques equipped the AWR team with current tactics and best practices.
  • Lead Magnets
    Compelling lead magnets positioned AWR strategically as a tempting alternative, nudging users of rival SEO tools to rethink the solutions they were relying on.
The outcome
“You produced outcomes far quicker
than I'd typically have anticipated.
Bogdan Muntean, AWR®
Customer Support Specialist
  • More Online Traffic Driving a Rise in Trial Initiations

    The marked jump in online traffic converted directly into significantly more trial initiations, proving how effectively our outreach captured the attention of prospective customers.

  • Improved Renewal Rates
    Deepening our outreach to AWR's existing customers paid off clearly: renewal rates improved, confirming how relevant and valuable the offerings remain for the loyal customer base at AWR.
  • Up to 6 Calls per Week

    Our email outreach performed so well that leads booked calls with AWR on their own initiative, letting AWR hold as many as six sales calls each week and get maximum engagement from potential clients.

  • Fresh Sales Tactics for Running Demo Calls
    Bringing innovative sales tactics into demo calls reinvigorated the AWR approach, producing more persuasive, engaging presentations that clearly demonstrated the strengths of AWR solutions.
Want results like these for yourself? Schedule a call today!