Case Study
Hypotheses
Proven: Better Visibility and a Fuller Pipeline
  • 12 months
  • 13 ICPs
  • Trial sign-ups went up
Giyst in brief
established in Ireland in 2022, Giyst is building a pioneering platform that produces automated AI-powered video summaries.
  • What we did
    B2B client acquisition engine
  • The sector
    Business/Productivity Software
  • Home base
    Cork, IE
  • Team size
    1-10
The problems
  • A Precise Target Audience Had to Be Defined
    Pinpointing the exact target audience keeps marketing efforts aimed strategically at the people most likely to gain from the product. Meeting this challenge requires B2B Growth Engine to carry out data analysis and in-depth market research to sharpen customer personas.
  • Sluggish Sales Outreach Workflows
    When sales outreach moves slowly, follow-ups get delayed and windows for timely engagement close. For B2B Growth Engine, making these processes leaner is essential to keeping momentum and lifting response rates.
  • Irregular Volume of Outreach and Sales Demos
    When outreach and demo activity fluctuates, lead generation and conversion rates become unpredictable. Bringing consistency to these efforts is essential for a dependable sales pipeline and steady business development.
  • They had no sales team
    With no dedicated sales team in place, effectively managing and nurturing leads is a real challenge for Giyst.
How we fixed it
  • Launched 3 Initial Hypotheses and Brainstormed 10 More Together with the Customer
    To pin down a precise target audience, we started with three initial hypotheses and worked alongside the customer to generate ten more through brainstorming. This thorough approach builds a rounded picture of the target market while sharpening audience segmentation.
  • Processes for Handling Prospect Interactions and Passing Them to The Client
    To counter Giyst's slow-moving sales outreach, we designed and rolled out efficient processes for handling prospect interactions and handing them over to the client seamlessly. The result: faster follow-ups and better engagement rates.
  • Monthly Reports Prepared, Delivered, and Walked Through with the Client
    Since Giyst had no dedicated sales team, we took on preparing, delivering, and reviewing monthly reports together with the client — a continuous feedback loop that boosts transparency, guides strategy adjustments, and keeps communication and growth on track.
The outcome
“Over the past 12 months I've had the privilege of collaborating with the team behind B2B Growth Engine. The professionalism and commitment they showed while helping me stand up my outreach function was truly outstanding. It's a genuinely hands-on crew, holding frequent meetings and check-ins to review results and monitor progress”
Colm Murphy, Giyst®
Founder
  • 8 (Of 13) Robust Working Hypotheses Validated

    Of the thirteen hypotheses from our joint brainstorming, eight proved effective — sharpening the target audience and lifting engagement.

  • Marked Gains in Online Visibility Delivered
    Thanks to our work, online visibility rose noticeably, strengthening brand awareness and drawing in more potential customers.
  • A Marked Uplift in Trial Signups
    The number of trials climbed significantly as a result of our strategies, reflecting stronger interest and engagement among potential customers.
  • A Lead Generation Channel Built and Running

    A dependable lead generation channel was put in place, giving the client a steady stream of high-quality prospects.

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