Case Study
Workshops That Made Email
a Real Revenue Channel
  • 1-month run
  • 3 workshops held
  • Sequence with 6 steps
The Great People
Agency in brief
An HR consultant and global strategist in talent acquisition, recognized for innovative solutions, who founded her international recruitment and HR agency, based in Lisbon.
  • What we did
    B2B Growth Engine Academy
  • The sector
    HR
  • Home base
    Lisbon, Portugal
  • Team size
    1-10
The problems
  • Seasonal Swings Across the Labor Market
    Shifts in the labor market left The Great People Agency with a pronounced seasonal drop in demand for recruitment and HR services. At particular points in the year, requests for hiring support fell steeply, hitting both revenue and client engagement.
  • Outreach Needed Room to Scale
    Scaling personalized outreach efficiently - while keeping it connected to LinkedIn for the widest reach and engagement - was what The Great People Agency required. Their manual processes ate up time and could not scale to serve an expanding client base.
  • Little Clarity Around VP and ICP
    Without clearly understanding their ICP and VP, The Great People Agency struggled to aim at the right audience. Lacking that definition, their marketing ran scattered, dragging down engagement and conversion rates.
  • Digital Footprint and Conversion Performance
    To improve conversion rates and online presence, the client had to refresh their website. Missing calls-to-action and unoptimized landing pages were driving high bounce rates and costing them lead generation and customer acquisition opportunities.
How we fixed it
  • Trained Them to Write Personalized Sequences at Scale
    We walked the customer through each stage of parsing datasets, writing email sequences, and standing up an automated email outreach system - ultimately equipping them to run it all on their own in-house.
  • Passed Along Proven Email Marketing Tactics
    Sharing industry-leading email marketing strategies enabled clients to fine-tune their campaigns, which lifted click-through rates, open rates, and campaign success across the board.
  • Pinned Down a Precise TA and Supplied 3000 Leads Fitting the Defined ICP
    We pinpointed and mapped out the ideal customer profile, then supplied 3000 high-quality leads matched to it, keeping outreach both targeted and efficient.
  • Built a Persuasive Value Proposition
    Our team helped shape a compelling value proposition that connected with prospects, letting our clients' offerings stand apart and driving stronger engagement and conversion rates.
  • Website Audit to Lift Conversion
    A full website audit from us delivered actionable recommendations for stronger conversion rates and user experience, making sure client sites were tuned for maximum impact.
  • Multiple Examples of Sequences
    Clients received from us a range of proven outreach sequences - inspiration and tested templates for guiding their own campaigns and boosting email effectiveness.
Website review: before and after
The outcome
“Thanks to you, I now feel far better prepared to begin doing business development!”
Anne-Clémence SIRE, The Great People Agency®
Director
  • High-Impact Outreach Sequences

    Working side by side, we built ready-to-launch, high-impact email sequences so clients could start powerful campaigns right away and see engagement fast.

  • Elevated Confidence Levels
    Through in-depth training and resources, we strengthened clients' confidence in pitching their products, which translated into bolder, more successful marketing efforts.
  • High-Converting, Polished Website

    We supported the client in turning their website into a refined, conversion-focused platform, improving the user experience and lifting conversion rates substantially.

  • A Firm Grasp of ICP and VP
    Clients came away with a sharp picture of their ICP and their VP, so every marketing initiative was accurately aimed and delivered strong results.
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