Case Study
Reshaped Sales
Motion for
a New Market: $68k of Lifetime Value
  • 12 hypotheses put to the test
  • Two big-ticket deals signed
  • A foothold in the US market
The Client: IT Now - SYMPLE
A tech management startup out of Berlin providing IT admin solutions covering hardware, software, and employee inventory management
  • What we did
    B2B client acquisition engine
  • The sector
    IT & Software
  • Home base
    Berlin, Germany
  • Team size
    1-10
The problems
  • Strong pitching skills and deep product knowledge - yet no leads to convert
    The team at IT Now - SYMPLE combined deep product expertise with sharp pitching ability, yet struggled to produce leads that could actually convert into sales.
    Sharpening their lead generation approach was where the team needed to concentrate.
  • Barriers to entering the US Market
    Breaking into the US market is difficult given the cultural, competitive, and regulatory hurdles involved.
    To succeed in penetrating this market, our customer had to tackle each of these obstacles.
  • MMF not yet defined
    Without a clearly defined MMF, IT Now - SYMPLE found it hard to set priorities across marketing and development efforts.
    Identifying and defining the core features capable of satisfying market needs was essential for them.
  • Missing testing tools for fresh products
    Our client lacked suitable tools for testing their new products, which limited their ability to verify quality and proper functionality.
    Acquiring or building suitable testing tools was another necessity.
How we fixed it
  • Standalone email outreach channel created
    Because the client depended on only a handful of clients, we created a dedicated email outreach channel to broaden their client base and connect them with new prospects more efficiently.
  • Stable lead flow provided
    We set up a dependable stream of leads, guaranteeing steady opportunities for growth and sales.
    As a result, IT Now - SYMPLE kept a consistent pipeline of prospective clients flowing.
  • 12 hypotheses put to the test
    We tested 12 distinct hypotheses tied to how the client approached email outreach.
    That process allowed them to sharpen their approach and boost the campaigns' effectiveness.
The outcome
“Being a tech founder, numbers are always the first thing I check, so I had no idea what to expect. Partnering with B2B Growth Engine felt like planting a magic bean. Plenty of care and effort went in before anything grew. But once it took off, high ticket leads now arrive in a steady stream every single week.”
Alex Khoroshko, IT Now - SYMPLE®
Founder
  • 4 proven successful hypotheses

    we confirmed four central hypotheses to guide further scaling and outreach.

    These insights underpin the strategy at IT Now - SYMPLE and inform decisions going forward.

  • Within 4 months, two high-ticket deals were signed
    In only four months, the team at IT Now - SYMPLE landed two major deals, delivering a significant revenue boost.
    This win demonstrated their capacity to close high-value contracts rapidly from that point onward.
  • $68k LTV on the books
    the client's team brought in $68,000 of Lifetime Value (LTV) from the clients they newly acquired, pointing to strong retention and real revenue potential in the outreach efforts of IT Now - SYMPLE.
  • A foothold in the US market

    together we broke into the US market, pushing past the initial barriers.

    This move into new territory unlocks fresh avenues for revenue and growth.

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